After a life changing and career damaging car accident, Jessica found herself regrouping and took a job that turned out to be very fortuitous, when the company she walked into happened to expose Jessica to the cultivation, extraction and production of finished goods in the hemp industry. That coincidence changed her life and direction.
Looking back, Jessica explains, “I didn't quite understand the language or what was going on around me for a couple of months, and then sometime in month three, I had an epiphany and realized not only could I do this, but I could do it better by applying what I knew in chain supply and execution of another product from agriculture – tequila – to this new, unregulated and male dominated world of hemp.”
Falling back on the drive to succeed that has always defined her, Jessica has taken the world of hemp by storm. She sought out the best education she could find, learning from the scientists who pioneered the study of cannabis in Israel nearly 50 years ago as well as from the most reputable up and coming professionals in America’s fast-growing cannabis and hemp industry.
In that first year or so, she deepened her knowledge to an expert level. As the science changes daily along with the laws, rules and regulations both domestically and internationally, her daily mission is staying on top of it all and helping others do the same. She prides herself on professionalism and becoming the best she can possibly be, saying, “My ambition lies in the ‘why’ and the belief that I can make a positive difference in the quality of life for so many people, every single day.”
Five years later, just as she once had in tequila, Jessica has solidified a reputation as one of the most influential, trusted voices in cannabis, hemp and CBD. She co-founded the Denver-based Cannabis Diversity Council and Alliances in May of 2016, which advocates for women and minorities in the industry and provides mentorship programs across the industry’s various sectors, legal counsel, employment opportunities, start-up coaching and outlets to learn and grow careers within the industry. The organization, now boasting chapters in several cities, also offers diversity training to employers and exposes and pursues industry discrimination.
As an advocate for plant science medicine, Jessica is immersed in the science of cannabis and CBD, which she believes will not only change the world but how we view healthcare. She is waging a global fight for everyone to have the right to choose alternative, natural wellness over pharmaceuticals, while building the most impactful, research-led product program in the U.S. and Mexico, from seed to sale.
Jessica's consulting lies in the operational plan, brand strategies and execution of sales and marketing . Focused on emphasizing education as a basic training tool, and nurturing lasting relationships through loyalty campaigns, Jessica is a creative, out of the box strategist, with an eagle eye on the objectives, and keen understanding of the undertaking to get there. She operates with full transparency, and rolls up her sleeves to do the work to make you successful.